I’m a travel coach, storyteller and travel designer.
Alma in Viaggio is the project where I tell the story of places through the stories that shape them.
From here, I design content and experiences that put places at the centre as living realities, capable of creating relationships between people and the communities that inhabit them.
Not just exploration: I design journeys to be lived with presence, for those who want to experience places differently.
Every destination has its own energy and distinctive character, which makes it unique to travel through.
Travelling, a conscious choice.
After ten years in Milan working in marketing and communication, a journey to Nepal marked a turning point.
In the years that followed, travel also became storytelling. One of those experiences gave birth to Hummus a colazione, a book exploring the meeting of places, stories and personal transformation.
For me, studying and deepening my knowledge has always been a way of understanding and engaging with the world, as well as an act of responsibility toward what I wanted to build.
My transformation took shape through education:
- Master in Travel Coaching (Metodo Lilaland©, Gestalt Coach Academy), which allowed me to redefine the meaning of travel and begin a real change of direction;
- Travel Design Course (ACT Travel), giving structure and grounding to my vision.
Today I live in Spain, building a life more aligned with my values.
Alma, in Spanish, means soul, the restless and curious companion of this project, always in motion.
